The back story of CRANE

Article by,  Josh Browne

April 01, 2020

Many government agencies, investors, and philanthropists share a common interest in supporting early-stage companies that promise dramatic reductions in global greenhouse gas emissions. In some cases, investors aspire to use the potential climate impact of a new venture as part of their decision-making process about whether or not to invest. For many, climate impact assessment is also important after making an investment for reporting purposes. For some investors, they are merely seeking awareness.

Despite the importance of guiding investments to early-stage ventures with large potential climate impact, early-stage investors lacked a common lexicon to discuss the potential climate impacts of early-stage companies. Prior to CRANE, there has not been a standard methodology for assessing the potential climate impact of a new ventures and the technologies, solutions, or business models they bring to market.

Existing climate impact assessment tools and services were designed exclusively to retrospectively assess the climate impact of a business as it exists today. For early- stage businesses with small operations and limited to no product deployment, these tools and services did not provide actionable insights. There was a gap in the marketplace for tools to inform investors about the potential for their investments to mitigate future emissions.

In an attempt to build a better, universal climate impact assessment tool, Prime Coalition partnered with NYSERDA in 2017 to codify methodology for assessing the potential climate impact of early-stage ventures.

We invite you to take a look around and see if we can give you a personalized demonstration!